New · Launching Q3 2026

No Crash.
All Out.

Three ingredients. Built for the moment you're in.

Get the First Drop → See the Lineup
03Ingredients
04Variants
00Maltodextrin
Crashout 02 Push sachet

§ 01 — The Promise

The industry added ingredients. We removed them.

01

Clean.

Three ingredients you recognize. No maltodextrin, no stabilizers, no mystery flavoring agents. Your stomach will notice.

02

Specific.

Not one gel for every situation — four sachets tuned for steady efforts, hard pushes, long distances, and heat. Pick by scenario.

03

Honest.

No neon sci-fi graphics. No lab-coated men. Just a product that works, in packaging that doesn't lie to you.

§ 02 — The Lineup

Pick your moment.

Four sachets. Tuned for what each moment demands — not an arbitrary "pre / during / post." Take what the scenario calls for, stack as needed.

01 / 04

Crashout 01 Steady

01

Steady

For the long grind. Half marathons, zone 2, base weeks.

  • 28g Honey
  • 280mg Na+
  • 50mg Caffeine

02 / 04

Crashout 02 Push

02

Push

When it gets hard. Intervals, surges, final K.

  • 28g Honey
  • 280mg Na+
  • 100mg Caffeine

03 / 04

Crashout 03 Extra Long

03

Extra Long

Goes the distance. Ultras, Ironman, gravel centuries.

  • 35g Honey
  • 400mg Na+
  • 50mg Caffeine

04 / 04

Crashout 04 Heat

04

Heat

When it burns. Summer racing, humidity, heavy sweaters.

  • 25g Honey
  • 560mg Na+
  • 50mg Caffeine

§ 03 — The Formula

Three ingredients.
That's the whole thing.

INGR / 01

Honey

The oldest endurance fuel

Glucose and fructose in nature's ratio. Pre-digested by bees. Metabolized fast, no gut war. Runners used it before anyone invented "sports nutrition."

INGR / 02

Salt

What you actually lose

Sodium chloride. Real salt. The electrolyte that matters most when you're cramping at mile 22 — not whatever purple drink the sponsor handed you.

INGR / 03

Caffeine

The only real performance ingredient

The one supplement with decades of published evidence in endurance sport. Dosed by variant — not by marketing department.

The Average Gel · Back Label

Brand®

Nutritional Information

Ingredients:

Maltodextrin (from corn), water, fructose, L-leucine, potassium citrate, sodium citrate, citric acid, calcium carbonate, L-valine, sea salt, natural flavor, green tea extract (for caffeine), gellan gum, L-isoleucine, sunflower oil, sodium benzoate (to preserve freshness), potassium sorbate (to preserve freshness).

Contains: see ingredients.

Serving Size
1 packet (32g)
Calories
100
Total Carbohydrate
22g
Sugars
5g
Sodium
50mg

17 Ingredients · Source: GU Energy Gel, public label

Crashout 02 Push · Back Label

CRASHOUT!

Nutritional Information

Ingredients:

Honey, salt, caffeine.

Contains: that's it.

Serving Size
1 sachet (32g)
Calories
96
Total Carbohydrate
24g
Sugars
24g
Sodium
280mg

3 Ingredients · That's it.

§ 04 — Field Note

"I'd been racing on the same neon-blue gel for eight years. First time I cracked a Crashout, my stomach went — oh. So this is how it's supposed to feel."

Anna K. · 2:51 Marathon · Berlin

§ 05 — Why We Started

Built by
people
who race.

Crashout didn't start in a lab.
It started in a WhatsApp group.

Three of us — Flo, Noah, and Julia — all active, one still deep in competitive sport. All with the same quiet problem: every gel on the market wrecked our stomachs. Not sometimes. Every time.

We weren't alone. Talk to anyone serious about endurance and you'll hear the same thing: athletes literally training their guts to tolerate the gels they're supposed to fuel on. Race-day fear isn't about the distance. It's about whether your stomach holds up.

So we started asking why. And we realized most gels are solving one problem — blindly loading you with carbs — while creating a dozen others. Stabilizers. Artificial sweeteners. Maltodextrin that needs training for.

We wanted gels that actually work with your body. And we wanted gels that do something specific — not one gel pretending to fit every scenario.

Crashout is what came out of that. Three ingredients your body recognizes. Four variants for what the day actually demands. No training your gut required.

— The Crashout team

[X]%NPS · Taste Panel
[X]+Athletes Tested
[X]Batches Produced

§ 06 — Questions

Answers.

Why honey instead of maltodextrin?

Honey is a natural mix of glucose and fructose — the exact ratio modern sports science says fuels endurance best. It's pre-digested, gut-friendly, and has been used by runners for centuries. Maltodextrin is a cheap corn-derived filler that the industry switched to in the 90s because it's easier to mass-produce. We picked performance over manufacturing convenience.

Is this an isotonic gel?

No. Isotonic gels solve a specific problem — drinkable without water — by diluting everything else down. We'd rather you sip water with each sachet and take a gel that's actually doing its job. Two seconds of effort, much better result.

Can I train with this if I'm sensitive to caffeine?

Yes. 01 Steady, 03 Extra Long and 04 Heat all contain 50mg — less than half a cup of coffee. 02 Push is the 100mg option for when you want the edge. Pick the variants that match how your body handles it.

When does it ship?

First drop Q3 2026. Early List members get 20% off and first access. Sign up below and we'll email you the moment the exact date is locked.

Is it sticky? Tell me the truth.

It's a honey-based gel, so yes — if you spill it on your jersey it'll need a wash. We're not pretending otherwise. The sachets are designed to tear clean and squeeze empty with no drips if you use them right. Practice once before race day and you're set.

Early List · Limited to 2,000

Finish harder.

First drop · Q3 2026 · 20% off for Early List

No spam · Unsubscribe anytime · We will never sell your data

Thanks — you're on the list. We'll be in touch before the drop.